7 ways AI can help improve decision making for marketers

No longer just science fiction, AI has the potential to radically change just about every aspect of modern life, especially business. From automating simple tasks to more complex feats like uncovering insights from massive volumes of unstructured data, AI is fast emerging as one of the centerpieces of digital transformation, not least of all for its ability to assist with critical business decisions. View the infographic to discover seven ways how AI can help drive better decisions for marketers, and for businesses in general.

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If you’re like most organizations, you’ve probably already invested in data technologies for the express purpose of uncovering actionable insights from your business data. But have you given any thought as to how these technologies can complement one another over time to create a truly agile and responsive data solution–one that not only provides insights today, but can accommodate changing business needs and conditions tomorrow? Subscribe now to learn how Microsoft Power Platform–comprising Power BI, Power Apps, and Microsoft Flow–can help you build the foundation for an end-to-end data analytics solution that’s got you covered in the present and the future.

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Airport security officer-turned-developer helps Heathrow book a faster journey to digital transformation

At Heathrow Airport, an airplane takes off every 45 seconds and nearly 80 million passengers are served annually, making it the busiest airport in Europe. As you might imagine, daily activities involved in running the airport–such as baggage handling, security, maintenance, and the like–add up to a staggering volume of paperwork that requires an equally staggering number of hours to complete. Amidst the bustle, one security officer identified a way that Heathrow could save both time and resources by digitizing certain security processes. He researched several Microsoft Power Platform blogs, taught himself how to code, and used Power BI, Power Apps, and Microsoft Flow to create a suite of apps that has not only saved 288 hours in data entry and eliminated 11,000 sheets of paper for security operations, but has also helped Heathrow Airport leap forward on its digital transformation journey. Watch the video to see how airport security officer Samit Saini helped transform Heathrow–and his own career–using Microsoft Power Platform.

Digital transformation isn’t what you think it is–so what is it?

When the same phrase is used so frequently and over an extended period of time, two things typically happen: first, it officially achieves buzzword status; and second, it begins to lose its meaning. Among the tech industry’s pool of du jour buzzwords, perhaps none is more prominent and overhyped–if not misunderstood–than “digital transformation.” In his insightful Forbes article entitled “Digital Transformation Is Not What You Think It Is,” author Jamie Notter argues that it is culture, and not digital, that today’s organizations should focus on when it comes to digitally transforming themselves. In other words, identify what cultural changes will help make your business successful, then adopt technology to support and advance those goals. Check out the full article to get Mr. Notter’s unique take on what “digital transformation” really means for your business–and more important, what it really entails.

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Prioritize culture during digital transformation

For many organizations, digital transformation means integrating digital into every facet of the business, making digital the focus of every activity and process. But is that really the right approach? For a growing number of businesses, digital is increasingly being viewed as an enabler of broader business objectives rather than the end state or goal. In other words, many businesses are identifying what cultural changes need to take place to bring about success, and then adopting digital technologies to achieve that success. Like digital transformation itself, this shift in mindset is a journey–starting with recognizing the obstacles to digital transformation, the key attributes of a true digital culture, and how to overcome the former to become the latter. View the infographic to see what the journey’s all about.

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Data analyst and “oldest nerd in Guatemala” with ALS types with his eyes to modernize his clients’ businesses

Can you teach an old nerd new tricks? For Otto Knoke, the self-proclaimed “oldest nerd in Guatemala” who has suffered from ALS for 20 years, the answer is a resounding yes. An admitted (and proud) workaholic, the 60-year-old data analyst is a well known fixture of the Guatemalan business community, having helped modernize the banking industry by introducing ATMs into the country 20 years ago. Sadly, right around that same time, Knoke was diagnosed with ALS (better known as Lou Gehrig’s disease), and was told he only had two years to live. But rather than give in to the disease, Knoke relentlessly researched ways in which technology could help him overcome his condition and thrive–a determination and drive which has paid off. Today, some two decades later, Knoke has become the first person in Guatemala to use Microsoft’s new eye-tracking software for Windows 10, called Eye Control, enabling him to literally type with his eyes and use Microsoft Power BI to analyze his clients’ business data. For Knoke, who has always been a tech early adopter, this revolutionary Microsoft technology has not only helped his business continue to boom, but more important, it’s enabled him to communicate more meaningfully with his loved ones and strengthen those relationships. Watch this truly fascinating and inspiring video to learn Otto Knoke’s full story.

Stitch Fix’s radical data-driven way to sell clothes is reinventing retail

When you think of AI powerhouses, a fashion house may not be what first comes to mind. But capsule wardrobe company Stitch Fix is perfecting the art. In this article in Fast Company, learn how Stitch Fix relies on algorithms to drive all aspects of the business from selecting clothes for clients to running the warehouse. Their innovative Style Shuffle allows clients to rate clothing images each day, feeding the algorithm and refining the clothes offered to that customer. Customer comments after they’ve received a Fix give valuable feedback to clothing manufacturers on the minutiae of fit as well as style–a level of feedback they never get from retail.

This is the kind of pooling of data you get with the modern business intelligence of Power Bi and Azure. You can build and innovate with choice and flexibility. And you have visual drag and drop data exploration and interactive reporting right at your fingertips.

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